The Signals Leaders Give Away in Earnings Calls (And Why It Matters)

If you want to understand a company, don’t start with its ads. Start with its earnings call.

That’s how I ended up listening to Cracker Barrel last weekend, of all places.

You know the story: The $700M rebrand. The internet uproar. The sudden national fixation on a rocking chair. When the earnings call dropped, I wanted to hear how the CEO would address it.