Strategic writing and brand storytelling for creative, mission-driven founders and teams.

SEE THE WORK

YOU’RE NOT SHORT ON IDEAS.

You’re short on time, structure, and capcity.

You’ve got a business to run. Maybe a team to lead. Clients and customers to keep in the loop.

You know you should be showing up—on your website, in your inbox, on socials. But what used to take thirty minutes now takes all day because you’re busy trying not to sound like a robot.

So yes, the ideas are there.

You just need a way to make them work—without losing half your week to a blank Google Doc.

LET'S FIX THAT

A little CONTEXT

Hi, I’m Samantha—writer, editor, and creative partner behind Essayem Creative.

I’ve spent the last 15+ years helping brands, networks, and founders say what they mean—on-screen, online, and on the record. From ghostwriting LinkedIn posts to producing video campaigns for MTV, USA Network, and Scholastic, I’ve worked behind the scenes to shape ideas into something that moves.

Now I work with small businesses, creatives, and founders who want to sound like themselves—and actually keep up with everything they’re building.

If your voice feels stuck behind a to-do list, I’m here to help you get it out there—sharper, clearer, and on your terms.

BUT WAIT, THERE'S MORE!

Let’s Make It Make Sense

Writing & Thought Leadership

For founders, creatives, and consultants who have something to say—but no time to shape it.

→ LinkedIn posts, newsletters, blogs, long-form content.

Services designed to make your voice clearer, your strategy tighter, and your week easier.

Brand Messaging
& Copy

For businesses that have outgrown their About page—or never had one that felt right.

→ Brand voice, messaging, website copy, positioning edits.

SEE WHAT THIS LOOKS LIKE ➝

Creative Content
& Strategy

For people who need the whole picture: writing, editing, and content planning that keeps pace with your goals.

→ Video scripts, content calendars, strategic direction.

Is Unreasonable Hospitality the Secret to Unforgettable Client Work?

What if the real edge in creative work isn't strategy, scale, or even skill... but hospitality? This video unpacks what Unreasonable Hospitality by Will Guidara taught me about going beyond the brief—and why care, not overwork, is the most underrated tool in any creative’s toolkit. If you’re in branding, marketing, or any client-facing role, this book might shift how you work forever.

WATCH NOW