SERVICES
Writing, video editing, and strategy that bring structure to your ideas and consistency to how you show up.
Built by someone who understands the gap
between what your work is
& how it shows up.
Every part of your brand is telling a story: through what you say, what you share, and how it all fits together. But shaping that story in a way that feels true, clear, and consistent? That takes time, structure, and more perspective than most people have when they’re in the middle of the work.
From here, we give the story somewhere to live.
Whether it's writing, editing, or strategy, I help you build the kind of storytelling system that doesn’t just sound good—it holds up, holds attention, and gives your work room to grow.
01 | Writing & Messaging
The right words make your work unmistakable to the people it’s for. Whether it’s a headline, an article, or a full campaign, I help translate what you do into language that’s sharp, human, and true to you—so your audience not only understands it, but remembers it.
This includes:
Brand messaging development
Educational Email Courses (EECs)
Newsletters, blog posts, and web copy
LinkedIn ghostwriting and thought leadership content
Scripts for YouTube, podcasts, or courses
→ Want to learn more, see examples + potential package options?
02 | Video Editing & Creative Direction
Make it feel cohesive, compelling, and like something worth watching.
This includes:
Story-driven video editing (YouTube, brand reels, sizzle reels)
Visual scripting & narrative structure
Captioning, formatting, and light motion design
Footage stringouts or cuts for internal/client presentations
Creative consulting on story, mood, and voice
Great if: You’ve got footage and a vision (sort of), but need help pulling it all together into something that actually works—and looks as good as it sounds.
03 | Content & Brand Strategy
Brand & Content Strategy is where we take what’s in your head and turn it into a story with structure — one that makes sense to your audience, guides your creative choices, and sets the tone for everything else you make.
This includes:
Funnel strategy & opt-in development
Audience journey mapping (from voice memo to client-ready)
Thought leadership frameworks (aka: making your content go further)
Repurposing systems across writing, video, and social
Lead magnet strategy and execution
Great if: You’re doing the work—and doing it well—but your content is scattered, your funnel’s a mystery, and you’re ready for something that scales without burning you out.
Choose your path.
Writing
& Messaging
Popular
Video Editing
& Creative Direction
Content
& Brand Strategy
Frequently Asked Questions
Do I need to book all three services together?
Not at all. These are three distinct paths, each designed to solve a different kind of problem. Most people only need one at a time.
I help in three different ways—each one built to solve a different kind of problem.
Strategy is for when you need clarity and direction.
Writing is for when you need the right words.
Video is for when you need your message to move people.
What’s your process like?
Every project starts with a conversation—about what you’re thinking, what makes sense for where you are right now, and what goals we’re aiming for. From there, I’ll map out a clear plan with deliverables, timelines, and what I’ll need from you, so the whole process feels simple and straightforward.
Do you work with individuals or just businesses?
Both. I work with founders, small teams, and agencies, as well as individuals building their own platforms.
If I already have a brand strategy, can you work with it?
Of course! Some clients come in with a strategy that just needs to be put into action, and others bring one that looks great on paper but doesn’t quite hold up in real life. I can adapt either way—building on what you have, filling in the gaps, or helping translate your strategy into words, content, or video that actually connect.
What if I don’t know what I want to say yet?
That’s actually one of the most common starting points. A lot of people know they should be communicating more clearly, but they’re stuck between too many ideas or not enough direction. Part of my job is to help you sort through what’s in your head (and maybe scattered across a few notes apps) and find the throughline. We’ll look at your goals, your audience, and what makes your work distinct, then shape that into messaging you can actually use. You don’t need to show up with the perfect words—that’s what you have me for.
How do you price your services?
After our initial conversation, I’ll put together a custom proposal that lays out the scope of work, timeline, and investment. Most projects are priced on a per-project basis so you know exactly what to expect. For ongoing needs, I also offer retainers that cover a set number of deliverables over an agreed period of time. The goal is to keep things straightforward—no surprises, just clear expectations from the start.
Do you only edit, or do you also handle production?
My main focus is editing and creative directionm, or deciding what story we’re telling, how it flows, and how it makes people feel. I don’t run a production crew myself, but I can work with your team or help you find the right partners. Think of me as the person who ensures the story holds together from planning to final cut, whether I’m shaping footage you already have or guiding a new shoot so it lands exactly how it should.
What’s the difference between strategy and execution?
Strategy is the blueprint, it’s about clarifying voice, audience, and priorities.
Execution is writing or producing content from that foundation.
Do you ghostwrite?
Yes. A big part of my work is writing in a way that sounds like you (or your brand) rather than me. That means I’ll spend time listening, asking questions, and studying the way you naturally communicate, so the final piece feels authentic and aligned. Whether it’s a blog post, a newsletter, or thought leadership, the goal is that your audience hears you in the words, not a hired writer.
Can you work with footage I already have?
Absolutely. If you’ve already captured content, whether it’s professional footage, iPhone clips, or a mix, I can shape it into something polished and purposeful. If the material feels disjointed, I’ll work to bring it together so it tells a clear story. And if you need new content, I can help direct what to capture so it blends seamlessly with what you already have. I can also advise on what gear to buy that might make it better.
